They create partnerships for studios, networks, gaming, publishing, mobile and streaming companies to attract deep fan engagement through a measurement standard that compliments traditional tracking and ratings. Our vision is to couple IGN’s proprietary consumer data and consumer reach, alongside our passion for storytelling and matchmaking to help brands and studios align on developing meaningful, targeted and results-oriented campaigns across traditional media and into areas such as WEB3 and the ever evolving concept of the Metaverse.”ġTwentyFour helps the industry better understand how consumers are engaging with content and brands on a global scale. “Over the last few years, some of the most groundbreaking campaigns have been collaborations with the world’s biggest consumer brands.
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“As the gaming, film and TV landscape continues to evolve at a rapid pace, marketing and media teams are eager to develop ground-breaking and innovative campaigns designed to cut through the noise,” Stewart said. I truly believe our two companies will bring the industry a new and unparalleled combination of services in today's evolving media market.”
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Our combined vision is for 1TwentyFour to continue supporting and growing their current portfolio with full access to our reach and data while also bringing their services into the mix across the entire IGN portfolio to support the ongoing growth of the business. I’ve seen first hand, their passion and commitment for innovation across multiple campaigns for clients including HBOMax, Marvel’s Avengers’ and Netflix. “I’ve had the pleasure of collaborating with Karl for over a decade both on the client and agency side across film, television and gaming. “1TwentyFour is an incredible agency that is founded in relationship building, trust and storytelling across the entire entertainment industry,” said Prough.
Stewart begins his new post, effective immediately.
The acquisition is a forward-thinking business decision for both companies, allowing them to leverage their shared resources and strengthen their service offering to clients. In his new remit, Stewart will work across the entire IGN organization to establish and develop strategic partnerships and business offerings for new and existing film, television, gaming entertainment, QSR, CPG, automobile and technology clients across eCommerce, media, social engagement and WEB3. Stewart will report to Yael Prough, Executive Vice President and General Manager, IGN. Co-Founder Karl Stewart will serve as Senior Vice President, Strategic Partnerships and Innovation and will continue to lead 1TwentyFour. Established in 2017, Los Angeles based agency 1TwentyFour will operate as a stand alone division within IGN.
The acquisition will allow the world’s premier brands, studios and storytellers to connect with millions of fans across more than 100 countries and 250 million monthly users around the world on over 35 platforms. Los Angeles, CA, OctoOnline media giant IGN, a world leader in games and entertainment media, has acquired global independent strategic partnerships agency 1TwentyFour. New integrated agency grounded in storytelling and data-rich insights is part of an aggressive agenda to translate innovative partnerships into profitable growth across a diverse portfolio of clients on over 35 platformsġTwentyFour Co-Founder Karl Stewart Begins New Remit as Senior Vice President IGN Acquires Global Strategic Partnerships And Innovation Agency 1TwentyFour To Expand Its Media Offering Across The Company’s Portfolio Servicing More Than 100 Countries and 250 Million Monthly Users Around the World
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